I Didn't Plan This Path. Life Led me Here.
Hello, I'm Krissie 👋
I'm a business owner, marketer, creative thinker, and someone who knows what it feels like when life changes everything.
After losing my beautiful mum, Hilary, along with other people I loved deeply (my Granny and my best friend, Pete), I realised I didn't want to simply return to the life I had before. My perspective has changed, and with it came a growing desire to build work that felt genuinely meaningful.
Today, I combine over a decade of experience building and growing businesses through strategy and marketing with my own experience of redesigning life after profound change.
What I Believe
Sometimes, the chapter that changed your life becomes the reason you change someone else's.
I believe life's hardest chapters can completely change the way we see ourselves, our work and what's truly important. While I would never wish those experiences on anyone, I do believe they can reveal strengths, passions and ideas we may never have discovered otherwise. The experiences that change us often change what we want from life too—and sometimes they leave us with an idea we simply can't ignore.
I don't believe the goal after loss or big life change is to get back to who you were. I believe it's about getting curious about who you're becoming. Whether that leads to a business, a community, a charity or a passion project, your lived experience has value, and it's never too late to build something meaningful because of it.
My role is to help you turn that spark into something real—a purpose-led business that's aligned with who you are today, supports the life you want to create, and makes a genuine difference to the people you serve.
Why I Do What I Do
I help people uncover the ideas that have emerged from what they've lived through and turn them into Next Chapter Businesses™—businesses that reflect who they've become, create meaningful impact, and support the life they want to build next.
I believe some of the world's most meaningful businesses are born from lived experience.
Sometimes the hardest chapters of our lives reveal what we're really here to do.
If life has changed you, and you feel called to build something because of it, I'd love to help you make that vision a reality.
The Chapters That Made Me
- 01Chapter 1: 🌿 Growing up in the Peak District taught me to find joy in simple things.
- 02Chapter 2: 🏄 Learning to surf gave me the courage to reinvent my life.
- 03Chapter 3: 💻 Building a marketing agency taught me how businesses actually grow.
- 04Chapter 4: 💔 Grief changed everything.
It also revealed what I wanted to spend the rest of my life helping people do. - 05Chapter 5: ✨ Today I help people build purpose-led businesses inspired by what they've lived through.
What if this is your Next Chapter Business™?
You've lived it. Now let's build something because of it.
If your experience has sparked an idea you can't stop thinking about, perhaps it's time to explore where it could lead.
Together, we'll turn that idea into something real—thoughtfully, sustainably, and without putting unnecessary pressure on yourself to have it all figured out from day one.
Let's Work Together
Ready to build your next chapter?
If there's an idea you can't stop thinking about, a business that's waiting to be brought to life, or a next step you know you're ready to take, I'd love to help you make it happen.
Whether you're starting from scratch or refining something you've already built, we'll create a clear plan, build your confidence and turn your ideas into meaningful action.